Factual Entertainment
WHO ARE WE?
The Factual Entertainment team commissions for ITV1, ITVX and digital channels. We look for premium, aspirational, optimistic, entertaining, dramatic, bold, exciting, big-hearted programming with broad appeal that will play in prime time.
We’re currently in full on development mode and the opportunities and priorities are for 21.00 ideas for ITV1.
We are currently not looking for Pre-Watershed programmes.
FACTUAL ENTERTAINMENT
What's the next big distinctive Returning Fact Ent Series that can land in Primetime and sit alongside Bradley and Barney: Breaking Dad and The Real Full Monty? What can deliver the great shared-viewing pleasure of these shows.
The key areas are:
Ensemble talent, competition, constructed fact ent formats, event and authored fact ent for ITVX.
Ensemble talent: We want to bring the biggest and the brightest talent together in real world settings. So, think who, what and where? Think of surprising and authentic combinations, what adventures could they have that will produce funny, compelling and noisy entertaining content.
Competition: We are looking for game changing competition formats. Ideas should be set in the real world and can unfold over a series arc or in closed episodes.
Constructed fact ent formats: We are a optimistic, uplifting, often escapist, sometimes highly emotional channel. We like big ideas, big characters and strong narratives.
Event: We want more scaled up ambitious entertaining propositions like Soccer Aid.
Authored fact ent for ITVX: Olivia Attwood Getting Filthy Rich has been a real success on ITVX and we would like more ideas with talent attached.
FACTUAL
There is real opportunity on ITVX for outstanding feature docs and doc boxsets. We want you to bring us the very best stories of our time that will be told with directorial vision and creative flair, think Long Lost Family Special: Switched at Birth.
Possible subject areas
Crime: We are commissioning boxsets and anthologies and standout feature docs for ITVX, from the successful and returning Social Media murders to some of the most extraordinary cons and swindles of our time and singular crimes that play out across episodes
Event and anniversary pieces: What are the epic events where there is something new to say.
How to Pitch to us
In the first instance please email your ideas to us either via a Commissioning Editor you know or like the look of (they are all on the ITV Commissioning website) or via the departmental email address factual.commissioning@itv.com
We need a killer title and 1- 2 paragraphs about the idea. That's generally enough for us to ascertain if it might be of interest for ITV. It can be a good idea to write the press and the 180-character billing for ITVX on your show. With all the noise and choice out there, we need ideas that can grab our viewers’ attention and draw them in to watch, so if you can draw us in with your title and synopsis, that's a good start.
If you can stretch to it, it's often a good idea to imagine what the programme would look on an ITV poster/ITVX tile. A cobbled together photoshop will do but it can just be a shorthand for us to understand the tone and attitude you’re striving to achieve.
Sizzles are useful but not essential. If we like an idea on paper, we often fund sizzles as part of the development.
Don’t want / Best to avoid:
Straight Blues and Twos, as ubiquitous elsewhere.
Old fashioned Features formats.
Singing competitions as ITV already so well-served.
Derivatives of our current output.
Heavily constructed formats. Formats need a light touch + ideally an authentic starting point and/or talent
Anything that feels too much like a Game Show.
Anything too dark/miserable. We like a bit of grit but usually in a bigger human story
Think smart – no dumbed down ideas.
Best to include:
Exciting, surprising, unexpected talent or clever combinations of talent.
Exclusive access.
A factual sense of purpose or personal motivation at the heart of the idea/ the starting point.
Ideas should feel aspirational, entertaining, possibly emotional and relatable.
Sunny, funny, ITV warmth.
Clever + witty title, which sells the tone of the show.