Daytime

DAYTIME MORNINGS

ITV Daytime mornings are well served by our long running and much loved brands; Lorraine, This Morning and Loose Women and we are not currently commissioning into these slots.

DAYTIME ENTERTAINMENT

ITV’s weekday afternoons (2pm-6pm) deliver a lively, feel-good blend of television designed to keep viewers hooked right through to early evening. We commission a combination of formats and quiz into these slots and we are proud of our long running, successful and repeatable brands. Notable titles include Dickinson’s Real Deal, The Chase and Tipping Point alongside Riddiculous, Lingo and Deal or no Deal.

With such a busy slate slots are limited, but there are opportunities for ideas that really stand out with interesting talent attached. Recent examples include Time is Money, a new quiz show fronted by Sara Davies.

ITV’s weekend mornings lean heavily into lifestyle and cookery - offering our viewers a warm and aspirational start to their Saturday and Sunday. Here we are well served with high volume and popular titles including James Martin’s Saturday Morning and Love your Weekend with Alan Titchmarch; and successful limited series like Fletcher’s Family Farm. Again, slots are limited, but we will always find room for ideas that are truly original and really cut through.

We are also interested in ad-funded programming across Daytime and already work with a number of brands. Successful programmes will be commissioned in partnership with ITV’s in-house creative commercial team BE Studio. Any producers wishing to explore ad funding should first talk to the programme commissioning team and BE Studio before approaching any brand directly.

CONTACT: Daytime.Commissioning@ITV.com

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